Hint: Niche marketing is (actually) pretty helpful for this topic. — Content writing is like consulting. On its own, it is too broad for people to understand what we are doing. I know because I am involved in both. I am a consultant in my 9–6, and I write online before or after work. The following questions always pop up when…

Achieve profitable from Day 1 — Running a for-profit business is challenging. This is especially so when we are just embarking on our startup journey. Every kickass entrepreneur knows the famous profit formula. My 8-year nephew intuitively understands that contributing $0.10 to his pink piggy means capping his expenditure at $0.90 of his $1 allowance. Understanding…

Clients are concerned with their problems. If you want them to buy your stuff, you need to solve their problems FIRST. — Many clients and prospects are obsessed with their own problems. We are no different. We want to talk to people to sell our products and services. All is fair in life. That is not the case for the customer-facing roles (such as marketing and sales). I have key-performance metrics that…

When it comes to consulting services and/or gigs for Web 3.0 or NFTs, demonstrating knowledge is everything. — Marketing for technology-oriented consulting work is tricky. Many folks believe (rightly or wrongly) that their life can go on without it. Sometimes, people just have a natural repulsion towards technology because it changes their behavior. Therefore, filling our pipeline for technology-related consulting work requires a practical blueprint of provoking curiosity…

No kidding. Real story. — I just returned from lunch with a varsity friend. I call her Stephie. She is a tax consultant with a boat of grouses. Many of those are the usual stuff. Long hours. Never-ending meetings. Back-to-back flexible agenda discussions. Clueless bosses. Toxic gossip. Yadda, yadda, yadda. But one story on the…

Common question. Difficult answers. My experience. — You must be thinking. “Ah, that darn wretched question!” Look, I don’t blame you. It is a wretched question. This question evokes passion beyond civic discourse because it involves, Money, Our inner sense of quiet desperation, And a trade-off that requires immense courage to pull the trigger. It is never…

Through observations, we progress — I forgot who said this. That we are blind to our involvement, and we never know how stupid we are until we observe others doing the same darn thing. Oh, man. How wise is that? This life lesson permeates many aspects of our lives. It has had a profound impact…

Well. Let me be honest, okay? — The internet is filled with overwhelming possibilities. You can do this to get rich. You ought to do that to get out of the rat race. You must try this out because you earn $20,000 in a month. Yadda, yadda. But let’s be honest. Money does not fall on our…

Zombies, zombies, everywhere. — I don’t blame you for floating around aimlessly, pal (or gal). It happens from time to time. It should not be all the time. If so, stop reading this article and find another job. Or start a 1-person business. Or go dig for money online. Let me get back to…