14x Top Writer (as of December 2021). I am a Consultant, and I run start-ups on top of my 9–6. I think, write to spread ideas that work.

Clients are concerned with their problems. If you want them to buy your stuff, you need to solve their problems FIRST.

Solving problems together on a whiteboard.
Photo by Kaleidico on Unsplash

Many clients and prospects are obsessed with their own problems. We are no different. We want to talk to people to sell our products and services. All is fair in life.

That is not the case for the customer-facing roles (such as marketing and sales).

I have key-performance metrics that…

Time is not our limitation. Energy is. Energy allows us to be at our best in our day job, and in our side-hustles.

Working at the desk non-stop.
Image by Pintera Studio from Pixabay

Contrary to popular belief, I think energy is more important than time. You can have all the time in the world to do great things, but if you have nothing left in the tank, nothing gets accomplished.

This is especially true for side-hustlers, creative folks, and basically, everyone working at…

When it comes to consulting services and/or gigs for Web 3.0 or NFTs, demonstrating knowledge is everything.

A consultant and a client in a meeting space.
Photo by LinkedIn Sales Solutions on Unsplash

Marketing for technology-oriented consulting work is tricky. Many folks believe (rightly or wrongly) that their life can go on without it. Sometimes, people just have a natural repulsion towards technology because it changes their behavior.

Therefore, filling our pipeline for technology-related consulting work requires a practical blueprint of provoking curiosity…

Because how we think (really) matters

An influencer at work.
Photo by Malte Helmhold on Unsplash

A recent conversation with my long-time friend got me thinking. That conversation, though superfluous, catapulted me into a Black Hole of Deep Thoughts.

This is a snapshot of what David said.

“Aldric, you produce a sh*tload of content. Initially, I thought you needed an emotional outlet to extract frustrations out…

This is my 1-year long journey synthesized into a 4-minute read

Image Contributed by the Author. This is me working at home.

This is what I wrote in About Me, 1 year ago.

Today, I have one year of writing experience under my belt. I have visible battle scars all over too.

With time, I started to think differently about writing and writing about writing.

In this About Me remake, I will…

Knowing how we can command focus drives side-hustling productivity

Working late in the night in an internet cafe.
Photo by Muhammad Raufan Yusup on Unsplash

Focus is the focus of this article.

Working on our chosen side-hustles after a 12-hour workday is a slugfest. I know how that feels because I am a pre-sales consultant in the technology space by day. Long hours is the norm.

That often means I am tired before working on…

We prosper and thrive when passion meets financial ammunition

Photo by LinkedIn Sales Solutions on Unsplash

When I first started out as a freelance copywriter, my goal was to get paid. I know everyone thinks the same.

I interviewed an S.E.O. expert on my livestream last Thursday. When the broadcast ended, he admitted to doing work for free for the past 6 months. He was visibly…

Inspiration comes from the outside, while focus comes from the inside

The side-hustler’s workstation.
Photo by Ryland Dean on Unsplash

“It’s not always that we need to do more but rather that we need to focus on less.”

Nathan W. Morris, author and finance expert

Before we (actually) decide what is excessive and what we need to scale down on as side-hustlers, one thing is for sure. We need…

Walk away, disengage, disappear, nurse our souls until it is time to come back (again)

A man walking into the woods.
Photo by Sylwia Bartyzel on Unsplash

“Fatigue makes fools of us all. It robs you of your skills and your judgment, and it blinds you to creative solutions. It’s the best-conditioned athlete, not the most talented, who generally wins when the going gets tough.”

- Harvey Mackay

No one can escape Fooldom if there is such…

Aldric Chen

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