Book Review: Jordan Belfort’s Way of The Wolf.

This is an ultimate sales guide.

Most sales training focuses on the creation and maintenance of the sales funnel. Jordan Belfort (J.B.) stood on the shoulders of giants and produced a masterpiece explaining why the “Straight Line Selling” is a directed approach to sales where every step of the sales engagement process needs to be control and it is the sales professional who needs to get that job done.

“Way of The Wolf” (WOTW) is a brilliant book that explains Jordan Belfort’s methodology.

In fact, a couple of chapters in and I understood why he became the top broker for penny stocks.

He learnt to control the sales process. His idea of “the perfect sale” flies in the face of conventional wisdom. In his book, he recounts a training that he did in Stratton Oakmont while he proclaimed — much to the dismay of many other brokers — that “Every Sale is the SAME”! While he faced multiple internal objections that night, however, he did articulate his ability to control the sales process and therefore, the sales closure.

Some of these principles hit me hard as a professional cum business owner who is deeply involved in the sales process.

For one — The Transfer of Certainty.