Hello Colleen, good question.

Yes, your perspective on quick response is a valid one. But the thing is, our response time, collectively, is as fast as we could, but not fast enough. You see, when interest rates start skyrocketing, clients of us that has a lot of borrowings starts wobbling first, and we may not always be privy to such information (when they are private companies), so sales start to wobbly because such clients cut back on tech spending. On the other, prospects who need the tech product, forfeit and focused on lean cost management.

There is no one easy answer, as my CRO says, and we have to do our best to navigate the current fragile economic dynamics.

Thank you for asking!