How You Can Sell (More) Products and Services by Creating Content Prospects Want to Follow

Work to incorporate relevance into your content since you have to create them anyway

Aldric Chen
The Startup
Published in
5 min readDec 27, 2021

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A reader scrolling through his laptop, reading from a website.
Photo by Luke Peters on Unsplash

“It’s no longer about interrupting, pitching and closing. It is about listening, diagnosing and prescribing.”

Mark Roberge

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Aldric Chen
The Startup

24x Top Writer (as of June 2023). I uncover interesting retirement stories. I also capture and reveal uncomfortable real-life stories the way they are.