The Best Way to Market Consulting Work is to Avoid Relentless Non-Stop Value-Adding

Controversial, I know. But it is true.

Photo by Magnet.me on Unsplash

Yes, consultants exist to add value. That is the nature of our business. And that is what we strive to do.

But.

It has nothing to do with the non-stop selling of products and services clients don’t need. I…